Ethique St Clements - Clarifying Solid Shampoo Bar for Oily Hair

Brianne West, the CEO and Founder of Ethique, started the company in her kitchen in 2012 when she began experimenting with solid shampoo bars. Today, Ethique has over 100 products in its range.

Ethique's mission is to revolutionize the cosmetics industry and regenerate our planet through business. Helping to rid the world of single-use plastic bottles is just one part of this mission. As of 2021, Ethique has saved over 20 million single-use plastic bottles from being made or disposed of in landfills around the world, over 3 million gallons of water from being wasted, and has planted over 350,000 trees. This is only the beginning of Ethique's regenerative impact.

Ethique's products are conscious and concentrated, including haircare, skincare, and body care. All of Ethique's products are 100% plastic-free, certified vegan, cruelty-free, and palm-oil free. The packaging is also 100% plastic-free.

Ethique has created the "Compact by Design" initiative to identify products that, while they may not always look very different, have a more efficient design. With the removal of excess air and water, products require less packaging and become more efficient to ship. At scale, these small differences in product size and weight lead to significant carbon emission reductions.

One example of an Ethique product that qualifies for the "Compact by Design" initiative is the Clarifying Shampoo Bar. This shampoo bar is perfect for oily scalps and those who want a deep cleanse, thanks to the inclusion of lime and orange essential oils, and gentle surfactants. The bar lathers well and contains castor oil, which is remarkable at dissolving oils and sebum, while glycerin moisturizes hair without any heavy oils to weigh it down.

Each Ethique shampoo bar lasts at least 80 washes, equivalent to three bottles of liquid shampoo. To use, simply stroke the bar down wet hair, and it will lather. The bar's packaging is recyclable and home-compostable, allowing users to easily return nutrients to the soil. Ethique's products are formulated using vegan, cruelty-free, palm oil-free, paraben-free, and renewable ingredients, sourced from sustainable producers paid a fair wage.

Ethique invites customers to visit their online store to explore their full range of products, including their favorites and lip care offerings. By choosing Ethique, customers can make a positive impact on the planet while enjoying high-quality, sustainable, and ethical beauty products.

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